Paola Mastrocola

Paola Mastrocola has over 20 years of experience managing international luxury brands, acquired throughout her career at the LVMH group, Louis Vuitton Moët Hennessy, where she specialized in strategy, branding, marketing, and communication. For the past four years in Portugal, she has been building a career that combines luxury, purpose, and human behavior. Using her own unique approach, she applies the strategic intelligence of luxury management to elevate the positioning and perceived value of companies of different sizes and sectors, reinforcing their profitability and relevance to consumers. A Strategic Advisor and mentor, she also collaborates on impactful projects such as VOICE Leadership, from NOVA SBE Executive Education, where she acts as a mentor and trainer and is part of the coordination team. Currently, she is studying Psychology at the University of London, deepening the human dimension of her work and complementing her training in Marketing Administration and Business Management.